Speaker Details

Speaker Company

Steffen Merk

Steffen Merk is Head of Sales for RAFI Group. He studied industrial engineering in Germany and holds two Master of Science degrees from schools in Portugal and Brazil. He leads the Global Sales Team (>100 FTEs) of the RAFI Group.


The Joy of Use: Mastering the complexity of Machine Operation

Touch-based input is one of the most intuitive forms of human-machine interaction. The current and future generation of operators expects that an input device can also be operated via touch. But not in every application is a touch screen the ideal way to control machines and systems. We are addressing the following questions: How are current and future HMI technologies being transformed into industrial vehicle applications? How can today's state of the art touch systems be designed in such a way that the operators keep their eyes and focus on the machine and not on the screen?