Where industrial and mechanical design converge
Making something 'nice', 'beautiful' and - at its best – 'cool' is the image of the job description of an industrial designer. Meanwhile, the engineer is trying to make it functional! There is a good potential for a clash of cultures. Michael Mursch will show how to create shapes for technical products in a smooth process, where the result is more than just fullfilling the basic needs. When an emotional bond to the customer can be added - even with a connector, a motor or a vehicle - the benefit will be there. That’s the real task for the industrial designer.