Speaker Details

Speaker Company

Mike Potts

A pioneering entrepreneur with a fifteen-year plus track record specialising in building successful businesses in digital marketing, data analytics and autonomous technologies. Having succeeded within organisations such as Expedia and Coca-Cola, Mike founded marketing technology consultancy DBi which sold to Havas Media Group in 2013. Mike was Chief Data Officer for Havas Media in the UK for 3 years, before co-founding StreetDrone in 2017 with his lifelong friend Mark Preston.


Delivering autonomy for now

StreetDrone focuses on low speeds, in controlled environments, and where it can bring significant commercial benefits to our business customers It is becoming clear that the automation of ‘yards’ is the next big automation opportunity for logistics and materials handling. Whilst a great many businesses already have considerable automation, the yard is still data-poor, diesel-based and human-operated. Case study: deployment of autonomous delivery trucks at the Nissan car plant in Sunderland